How to Create Top Converting Reverse Squeeze Page Funnel

Reverse Squeeze Page Funnel

If you’re a business owner or entrepreneur, you’ll already know how important digital marketing is. When you’re promoting a brand, attracting new customers or establishing loyalty, you’ll use an array of different marketing methods, such as:

  • PPC ads
  • Display ads
  • Content marketing
  • Landing pages
  • SEO
  • And much, much more.

So, where do reverse squeeze page funnels come in? If you haven’t heard of them before, there’s no need to panic. Here, you can find out everything you need to know about reverse squeeze page funnels and what they can for your business.

What is a Reverse Squeeze Page Funnel?

Before you get to grips with reverse squeeze page funnel, it’s important to understand how marketing funnels and squeeze pages work. Marketing funnels are relatively simple concepts that showcase a customer’s journey towards a particular aim, such as making a purchase. A classic example looks like this:

As you can see, customers move through various stages towards the final end goal. The end goal will vary, depending on the objective of your marketing campaign. You may want them to make a purchase, download your app or sign up for your newsletter, for example. Your job, as a marketer or business owner, is to move them through this funnel and entice them into action.

A squeeze page is a type of landing page that has a very specific aim; to extract information from the user. In most cases, a squeeze page is used to obtain a user’s email address, so-called because you’re squeezing the information out of them.

landing page

So, the ultimate goal of a squeeze page is to gather the user’s email address. In other words, that’s the end goal of this particular marketing funnel. A squeeze page funnel is essentially a marketing funnel that persuades the user to submit their email address. When they do, you’ve achieved a successful conversion.

However, there are various different types of squeeze pages, which is where reverse squeezes come into play. A common squeeze strategy is to ask users to submit their email address in exchange for valuable content. If a user wants to read your latest article, they need to submit their email address first, for example.

In a reverse squeeze page funnel, however, the user is given something of value before they’re asked to submit their email address. As The Funnel Hacker maintains:

Baiting the Hook with Top Quality Content

With a reverse squeeze page, you’re using content as bait to entice the user to submit their email address. But why should a user give up their personal information when they’ve already viewed your content? Well, there are two important reasons why…

  • Firstly, your content should inform, entertain, educate or persuade the user. Here, you want to use top quality content to really show the user why they need to engage with you. Whether you’re promoting a retail business, a tech brand or a social media platform; your content should make the user want to actively engage with you.
  • Secondly, the way you publish your content can help to ensure your gather those valuable email addresses. Although a reverse sales page funnel involves giving content away before a user signs up, you don’t have to give all of your content away for free.

Instead, you can give users a specific amount of content as bait and request that they submit their email address to access the rest of the content. Let’s take a long-form blog post as an example of a reverse squeeze page…

  • You write an original and engaging blog post of 2,000 words on a topic that’s relevant to your target audience
  • Users can read the first 300 words and click ‘Read More’ to see the next 300 words
  • Now the user has read 600 words and they can click ‘Read More’ again to see the next 300 words, and again after that.
  • At this point, the user has committed to reading 1,200 words. They’re enjoying your content and eager to consume the rest of it.
  • Instead of a ‘Read More’ button, however, they see an email submission box with an opt-in button. To access the rest of your content, they need to submit their email address.
  • The user inputs their email address and is taken to a thank you page, as well as being given instant access to the remainder of the blog post.

As you can see, this strategy relies on the first part of your content impressing the user. By staggering its release via ‘Read More’ buttons, you’re already requiring the user to act if they want to continue viewing your content. When they reach the email submission box, it’s simply a different action. This means the flow of the content isn’t interrupted too much, which could distract the user from what they’re viewing or reading. As the user is already engaged with your top quality content, they will be persuaded to submit their email address in order to access the rest of your content.

Want to know more? Take a look at this video from Justin Brooke where he explains why a reverse squeeze page funnel can boost your conversion rate to a staggering 85%…

Key industry Terms You Need to Know

If you’re just getting started with reverse squeeze page funnels, you may not be familiar with the terminology marketers use. To keep things as straightforward as possible, we’ve put together a handy glossary to tell you exactly what you need to know…

Landing Page

A single page that drives traffic from search engine results pages, social media posts, email or online advert. Sometimes known as a ‘capture page’, a landing page is a standalone webpage used in specific marketing campaigns.

Squeeze Page

A type of landing page that is used to persuade users to submit their email addresses to you. Often, squeeze pages ask users to signup in order to access content.

Reverse Squeeze Page

A type of landing page which entices users to input their email address. A reverse squeeze page gives users access to content before asking them to sign up.

Sales Funnel

Depiction of a customer’s journey to purchase or version. Also known as a ‘marketing funnel’ or ‘purchasing funnel’. You can modify the sales funnel according to your campaign aims and objectives.

Email List

A collection of email addresses which are sent marketing material. Businesses can enhance email lists by segmenting them according to user behavior, past purchases and areas of interest.

Page Builder

A type of front-end visual editor that enables you to build landing pages. Page builders often allow you to use existing themes and templates and mean you can create webpages without any technical knowledge.

Bounce Rate

Your bounce rate shows the number of users who visit a page and then leave without consuming content or viewing other pages. A low bounce rate is always advantageous as it means users are staying on your website for longer.

These terms will crop up a lot when you’re learning more about reverse squeeze page funnels and digital marketing, so it’s useful to have a good understanding of what they mean. With the key terms covered, you can get started with your very own reverse squeeze page.

How to Create a Reverse Squeeze Page Funnel

Now you know what a reverse squeeze page funnel is and why they’re so effective, you’ll need to know how you can create your own top converting pages. To get started, follow these tips…

Decide what type of content you want to use.

Your content is going to be critical to the success of your reverse squeeze page funnel, so be sure to select the type of content you want to use carefully. In addition to this, you’ll want to undertake a significant amount of research and plan your content creation strategically.

While long-form blog posts and articles are popular reverse squeeze content, you don’t have to stick to text only. People are watching more video content online more than ever before, so why not opt for video marketing on your reverse squeeze page funnel? Alternatively, you can use various other types of digital content on your reverse squeeze page, including:

  • eBooks
  • Infographic
  • Podcast episode
  • White papers
  • Case studies
  • Photo slideshows
  • Presentations
  • Webinars
  • Courses
  • Audiobook
  • Interview
  • Checklists

Segment the Content

To be effective, a reverse squeeze page funnel needs to give away some of your content but not all of it. So, how should you split your content up?

You need to allow the user to view enough content so that they’re eager to see or read the rest. Conversely, you need to retain a certain amount of suspense so that they have a reason to submit their email. Of course, this will vary depending on the type of content you choose to use.

Instead of relying on arbitrary measurements, such as word counts or minutes or footage, look at where the hooks are in your content. You can even trial your content on family and friends and ask them at what point they really feel compelled to keep consuming the content.

Knowing when to segment your content is a critical element of creating a reverse squeeze page. Give too much content away initially and the user has fewer reasons to disclose their email address. Don’t give enough and you’ll fail to entice the user enough that they want to submit their details.

Building your Squeeze Page

How you actually build your reverse squeeze page funnel will depend on your tech prowess. If you’re an experienced developer, you may want to use your own code to create a bespoke reverse squeeze page, for example. However, don’t be discouraged if you’re not familiar with coding languages or site development.

There are plenty of easy-to-use page builders which are perfectly designed for reverse squeeze content. In fact, you can build and launch a reverse squeeze page in minutes when you use pre-established tools and templates. With the ability to customize your page as much as you like, it’s an easy way to create a personalized reverse squeal page funnel for your brand.

Of course, you don’t have to build your new squeeze page in-house. If you don’t have the time or inclination to code your own page or use a page builder and template, you can always outsource. With specialist help, your professional reverse squeeze page funnel can be built to your exact specifications and created in cohesion with your site.

Once your reverse squeeze page is ready to go, the next step is launching it online!

Building your Squeeze Page

Promoting your Reverse Squeeze Page Funnel

With your reverse squeeze page funnel up and running, you can simply wait for email addresses to pour in, right? Well, not exactly.

Your page will only garner new email addresses is people actually know about it. In other words, you need to drive traffic to your reverse squeeze page. Promoting your page is easier than you think. In fact, you can use the same tactics and strategies as you would with any other type of landing page.

When it comes to boosting traffic to your reverse squeeze page, be sure to use the following techniques:

  • On-page SEO
  • Off-page SEO (e.g. backlinks)
  • Promote via social media platforms
  • Feature in guest blogs
  • PPC advertising

As traffic begins to flow to your reverse squeeze page, you will begin to see how users are responding to your content.

Monitoring your Reverse Squeeze Campaign

With any marketing campaign, it’s essential to measure, monitor and analyze the results. This is the only way you’ll know how effective your reverse squeeze campaign is. Furthermore, analyzing user behavior will enable you to tweak future reverse squeeze pages to optimize your results.

A simple way to assess the impact your reverse squeeze page is having is to compare the number of email signups you get from it to the usual amount of email signups you receive. While this is useful information, it isn’t particularly detailed.

To gain in-depth knowledge of user behavior and accurately analyze the impact of your reverse squeeze page funnel, you’ll need to know more. The following data can be extremely useful when it comes to analyzing results…

  • Page views
  • Traffic source
  • Bounce rate
  • Average time on page
  • Conversions (in this case, email signups)

To find out more about analyzing landing pages and monitoring results, take a look at this handy tutorial from Learn Digital Advertising:

Creating a top converting reverse squeeze page funnel really is as simple as that! With the potential to increase email signups exponentially, why not get started on your own reverse squeeze landing page now?

As David from Digital Marketing Launchpad tweets:

Why do You Need a Reverse Squeeze Page Funnel?

To really understand why reverse squeeze pages are so important, you need to know how valuable a user’s email address really is. If you a running an online retail business, your ultimate goal is to sell goods and make a profit, so why bother collecting email addresses?

Well, email lists are an extremely effective way to connect with your target market. In fact, email marketing is generally considered to be the most successful form of digital marketing out there. 

While your reverse squeeze page funnel may not lead to an immediate sale, it does enable you to collect the contact details of users who are actively interested in your brand, products, services or industry.

Now you have their email address and consent to contact them, you can add them to your email lists and engage with them accordingly. Whether you send an introductory email, promote a new product launch or deliver limited time offers right to their inbox, email marketing can revolutionize your business and see your sales skyrocket.

To achieve great email marketing results, however, you need to have the email addresses of your target market and a reverse squeeze page funnel enables you to capture them. Even more importantly, a reverse squeeze page ensures you can get the user’s consent for you to contact them too.

In years gone by, businesses and marketers used to buy lists of email addresses, based on vague details, such as demographics and socioeconomic segmentation. In most cases, the emails purchased were out of date, fake or limited in their use. Today’s increasing amount of regulation means that buying email addresses is no longer an option for businesses.

email marketing

As different jurisdictions seek to implement tighter controls, it’s important to obtain consent from users before you email them your content. While this may not be strictly necessary in your own region just yet, it won’t be long until most countries adopt similar regulations. By using a reverse squeeze page funnel to generate email addresses and user consent, you can build email lists from users all over the world and get ahead of the game when it comes to regulation.

With email addresses collated from your reverse squeeze page funnel, you can build valuable user lists for your business. From there, you’ll have all the information you need to build and ongoing relationship with your target audience, increase your customer base and foster brand loyalty.

What are the Benefits of a Reverse Squeeze Page Funnel?

Reverse squeeze pages are becoming increasingly popular because of how effective they are. However, reverse squeeze page funnels are just one way of capturing user email addresses. To determine the best way for you to convert traffic into subscribed users, take a look at some of the top benefits of reverse squeeze page funnels…

Targeted Email Lists

When users are prompted to sign up for something, they often give a fake email address simply to view restricted content. Alternatively, they may have a separate email address which they rarely check, just for this purpose. Of course, if a user submits a fake or obsolete email address it’s effectively a false positive. You assume they’ve successfully been converted but, in reality, your subsequent email content won’t have any positive effect because it won’t be seen.

However, a reverse squeeze page funnels helps you to overcome this obstacle and help you to build highly targeted and accurate email lists. Users tend to submit fake or unused email addresses when they’re not really sure whether or not they want to sign up with your site. If they’re not sure how reputable you are or how useful your content is, for example, they won’t want you clogging up their inbox.

When you use a reverse squeeze page, the user has access to some content before they’re even asked to submit their email address. This gives them the opportunity to see just how good your content is and how valuable it is. By the time they are asked to submit their email address, you will already have impressed them with your content, which means they are more likely to want to sign up.

Instead of feeling forced to sign up in order to find out more, a reverse squeeze page makes users actively want to engage with your brand. This means they are far more likely to submit their real email address. Furthermore, they are more likely to open subsequent emails from you and consume additional content.

If alternative marketing methods have left you with email lists filled with fake addresses and unopened marketing content, it’s time to try the reverse squeeze page funnel instead.

Boost reputation and establish authority

A key element of a reverse squeeze page funnel is giving the user access to top quality content from the outset. Although you’re doing this to entice the user to sign up to see more content, it has the added bonus of establishing your authority within your industry.

If you use a video on your reverse squeeze page, for example, you can convey useful and original content while showcasing your brand personality. In just a 2 or 3 minute video, you can give users an extraordinary amount of information. Extend this to 5 or 6 minutes and they can learn even more.

When you or your brand become well-known within a specific sector, you’ll find your subsequent marketing activities generate better results. You will become a ‘go-to’ source for information, news and opinion on particular issues. No matter what industry you operate in, your reputation will impact how users view your brand and whether they engage with you.

The content you release on a reverse squeeze page needs to be top quality in order to persuade users to submit their email address. At the same time, this top quality content shows users just how knowledgeable, informative and useful your brand really is.

Boost reputation and establish authority

Effective for all Types of Businesses

Another great advantage of using reverse squeeze page funnels is that they can be adapted to any business, website or sector. Whether you’re running an online store, promoting your personal blog or launching a B2B service business, the reverse squeeze page funnel will help you to engage users and build a customer base.

As so many different types of content can be used as the bait on a reserve squeeze page funnel, there really is no limit to how these handy marketing tools can be used.

Furthermore, the option to create your own reverse squeeze page funnel from scratch or use a template means businesses of all sizes can launch their own page. If you’re launching a startup on a shoestring budget or looking to improve results without increasing your expenditure, a reverse squeeze page funnel is a great place to start.

Better Quality Leads

Reverse squeeze page funnels produce consistently good leads when they’re used correctly. When you use a reverse squeeze page, only the users who consume the initial content and want to see more will be persuaded to give their email address. This means that the email addresses you collect will be from users who have already established their interest in your content and acted on it.

Given that you’ve already persuaded them to act once, you’ll find it gets easier to convert them in the future. When your next engagement focuses on enticing them to make a purchase, for example, you’ll find your conversion rate increases.

It’s not unusual for the number of signups obtained from a reverse squeeze page to be lower than from a traditional squeeze page campaign. However, this isn’t necessarily a bad thing. While you might collect fewer email addresses, the ones you do generate will be better quality.

To find out for yourself, you can do a little testing and compare the results of a reverse squeeze and a traditional squeeze page. Compare how many signups you get from each campaign but then take things a step or two further. When you launch an email marketing campaign using the lists generated from your squeeze pages, compare the results again. Chances are, the list generated from your reverse squeeze page funnel will result in a higher open and click-through rates, as well as lead to users spending a longer amount of time on your webpages.

Optimizing Reverse Squeeze Page Funnel Results

All marketers use quantitative and qualitative data to modify future campaigns and enhance results. Once you’ve launched your first reverse squeeze page funnel, you’ll be able to use the data it produces to enhance your campaign even more.

If you’re seeing a high bounce rate, for example, you need to know why people are leaving the reverse squeeze page. Looking at the average amount of time they spend on the page will help you to find out why they’re bouncing. If a high number of users are leaving after a few seconds, it may be because the topic isn’t relevant to them. If so, you may be targeting the wrong keywords or misleading users about the content when you’re promoting it. Alternatively, if users are bouncing after consuming some content, you may be failing to grab their interest. If so, you can look for ways to make your content more engaging and exciting.

The analytics produced by your reverse squeeze page funnel tell you everything you need to know to enhance your results, so be sure to analyze them carefully. Once you’ve evaluated your results, you can begin tweaking your campaign.

One of the most effective ways to do this is to engage in split testing. Sometimes known as A/B testing, this involves using two different variants and comparing results. You may want to create two reverse squeeze page funnels and use video content on one and a long-form article on another, for example. By comparing the results of both pages, you can see which one is delivering better results.

To learn more about using split testing to enhance your campaigns, check out this useful How-To video from Neil Patel:

Boost Your Business with Reverse Squeeze Page Funnels

With this guide, hopefully, you’ve learned everything you need to know about reverse squeeze page funnels, including why they work and why you need them! For digital marketers, business owners and entrepreneurs, reverse squeeze pages are an essential part of the digital marketing toolbox.

As one of the most effective ways to capture user email addresses, reverse squeeze page funnels should be a consistent feature in your overall marketing strategy. By analyzing the results from individual reverse squeeze campaigns, you can modify future marketing activities to keep improving your results.

When used in conjunction with other forms of online marketing, such as email marketing and content marketing, reverse squeeze page funnels enable you to create brand awareness, build your customer base, capture key user data, facilitate sales and cultivate a loyal following for your brand.

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