Are Apple’s Keynote Becoming Irrelevant?

Another year, another Apple Keynote. Much like Google, the company continues to make strides toward global domination. As such, with another keynote come and gone, there are new updates to the world of mobile devices and new expectations for the year to come.

But here’s the question: do they even matter anymore?

What are the key things to take away from this most recent keynote? And how will Apple’s new developments change the way we conduct business in other industries?

iPhone 11: Mobile Flexibility

Ra Ra Ra, we’ve got another iPhone, folks. Apple announced (and has since begun selling) its iPhone 11 in three formats: a budget-friendly model, a “pro” model, and a large-format pro model. With these phones, Apple has upgraded things like cameras and performance, but it’s nothing we haven’t already seen from other companies. As usual, Apple takes its time coming around to new tech—and usually, the company uses that time to perfect its technology. We’ll see what this iPhone brings.

One thing it does bring, though, is a powerful processor and allegedly-unprecedented battery life. Mobile shopping already represents 19% of national sales, and with more powerful smartphones in consumer pockets, that number will only skyrocket. You already know increased mobility is permanently changing the way your customer’s shop. If you’re not already doing so, now is the time to make sure that your platform is mobile-friendly.

Apple Watch: User Biometrics

Courtesy of the newest Apple Watch model, it’s clear that Apple is also interested in consumer biometrics. At the keynote, Apple announced that it’s Series 4 Apple Watches will respond more efficiently to consumers’ health concerns. This efficiency comes with the inclusion of a never-off Retina display.

Biometric technology primarily impacts the healthcare industry, but it’s clear that Apple is ramping up to immediately address consumers’ health concerns from the comfort of their wrists. This diversification of interest is one of many hints that the future of all businesses may involve looser industry lines. That’s something you may want to file away in the back of your mind to stay relevant down the line.

Apple TV+: the Revivification of Television Advertising

No, television advertising never died. However, it did lose some of the wind from its sails (and sales) when the Internet became the most popular new kid on the block.

Apple, however, showcased several new shows that will be premiering via Apple TV+ at the September keynote. The focus here isn’t the shows, though—it’s the advertising opportunities. With this new streaming platform, Apple (and your business) will gain a whole new advertising stream. That’s something to get excited about.

Through Apple TV+, Apple will be able to inform consumers of new updates and product releases, potentially reaching an entirely new audience. When you partner with a streaming service, it’s possible that you could do the same.

Apple Arcade: In-Game Ads

Phone-based gaming has been popular for a while now, thanks to pioneers like Candy Crush and Angry Birds, and it looks like Apple got wind of that. At the keynote, the company announced Apple Arcade, a new game subscription service. And, thanks to the versatility of the Apple platform, consumers will be able to access these games on all their iOS, macOS and Apple TV devices.

What should you be hearing? In-game advertising, my friends.

We’re not talking about pop-ups here. When consumers start purchasing Frogger in Toy Town and other Apple Arcade games, they’re buying into a new facet of Apple. It’s the elusive goal of brand versatility—and that’s something you can put to work for your brand, too.

KFC is doing something similar with the creation of a new dating sim. While it’s a move out of the left field for a fast-food chain, it represents the same platform versatility. This begs the question: could your company do something similar?

So, what are the core pillars of this year’s Apple Keynote? It’s not the products themselves: it’s the creativity, versatility, and refreshing forward ideas behind those products. It’s clear that, even with few technological advancements, Apple is encouraging other businesses to push the envelope of their industry. The question is, how will those businesses – and yours – respond to the call?

So, what are the core pillars of this year’s Apple Keynote? It’s not the products themselves: it’s the creativity, versatility, and refreshing forward ideas behind those products. It’s clear that, even with few technological advancements, Apple is encouraging other businesses to push the envelope of their industry. The question is, how will those businesses – and yours – respond to the call?

Conclusion

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Image attribution: Mrak – stock.adobe.com