TUTORIAL: The Essentials of Digital Marketing
Digital marketing is a form of communication that exists between businesses and consumers. When you properly utilize SEO, content creation, social media, and email campaigns, you’ll offer [...]
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#MeToo – The Place of Social Movements in Business and Advertising
Remember 2017? It’s when we first saw the beginnings of the #MeToo movement. And the Internet (and professional offices across America) have never been the same. This […]
Experimenting with New Mediums: Pinterest Ad Campaign Success Stories
Pinterest only made its advertising wing more powerful within the past year. Marketers are still finding their feet on the platform while learning how to communicate with [...]
It’s Complicated: Political Stances and Your Business
The more politicized the world becomes, the more difficult it is to build a business on particular ideals. It is even more difficult for long-established businesses to [...]
Is Political Correctness in Marketing Real?
Conversations in marketing lately have highlighted advertiser concerns about political correctness. The entertainment industry, specifically, has seen the lives and careers of several prominent figures changed as [...]
Reddit 104: Creating Ads For Reddit
Like the Big Four social media platforms, Reddit has its own system for the creation and deployment of advertisements. If you think your content has a [...]
A Meeting of Minds at Google’s Webmaster Summit
Understanding the process that drives Google Search isn’t easy. Even Google affiliates and experts in the industry have a difficult time understanding exactly how the Google search [...]
Reddit 103: Navigating Online Controversy
Reddit draws in people looking for niche interests and news alike. As a result, it attracts many people with differing opinions, which can be good news for […]
Real-Time In-Game Ads? Use Google AdMob’s Update
Google AdMob is the perfect application for app developers looking to create and launch high-quality advertisements. Working alongside other Google features like Google Analytics, AdMob gives advertising [...]
Make Smart Ads
Advertising that stands out from the crowd is difficult to achieve—but it's essential. Your consumers see hundreds of advertisements on a daily basis. If you're expecting to [...]