brand development

Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task. Not convinced? Consider what a professional services brand is.

Your Brand Defined

A professional services brand is best understood as your firm’s reputation and its visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.

There is another important dimension of your brand as well: how relevant it is to your target client audience

Brand Development Defined

Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.

• The first phase is getting your brand strategy right and aligned with your business objectives.
• Second is developing all the tools you will need to communicate the brand, such as your logo, tagline, and website.
• Finally, there is the phase of strengthening your newly developed or updated brand.

Your brand development strategy is how you go about accomplishing these tasks.

 Define your brand and its objective

Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.

When you want to define your brand, you’ll need to ask yourself some questions:

• What problem does my brand solve?
• Who is my ideal customer?
• Who is my competition?
• What does my brand make my customers feel?
• Why do my customers trust me?
• What is the story behind why my brand was created?
• If my brand was a person, what would their personality be like?

Read More Today on Brand Development and we can Help You Answer the Question and help you Build Your Brand.