Advertising Rhetoric 101: How Are You Talking To Consumers?
The way we write our content changes the way consumers perceive our businesses. Something as simple as a change in wording can transform content from abrasive to [...]
All posts tagged: Content Marketing
Content Marketing
Content Marketing Secrets, Tips and Insights!
It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
It’s is good for your bottom line and your customers
Specifically, there are three key reasons and benefits for enterprises that are used:
- Increased sales
- Cost savings
- Better customers who have more loyalty
Marketing is impossible without it!
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- PPC: For PPC to work, you need great content behind it.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Content strategy: Content strategy is part of most content marketing strategies.
The number one reason that is important is that your customers appreciate it. It generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
The reality is, it has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.
Tracking
By tracking which content is the most successful, we’re learning more about our consumers. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. With the insights gained, it’s possible to:
- Create better buyer personas
- Develop more accurate buyer segments
- Improve personalization which I truly believe is the foundation of a better customer experience
Read More Now!
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An Introduction to A/B Testing
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Is Your Content Accessible? Try These Readability Tools.
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Harder, Better, Faster: How To Create Stronger Content
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