Devices

What are Devices?

Devices – Electronics that are capable of displaying a PPC ad. Supported devices include desktops/laptops, mobile devices, and tablets.

Targeting operating systems, device models, carriers and wireless networks on smartphones and tablets with full browsers.

Display campaigns

For Display campaigns that show text, image or video ads:

1. Sign in to Google Ads.
2. Click the Campaigns tab.
3. Select one of your “Display Network only – All features” campaigns.
4. Click the Settings tab.
5. Under Advanced settings, expand the “Device: target selected mobile devices and tablets” plus mark.
6. To expand the section, next to “Devices”, click Edit.
7. To opt-out of showing ads on a specific device type, uncheck the box next to it.
8. To choose the specific ad inventory types (types of spaces for your ads), check the box for that device type, and click the dropdown menu to select inventory types.
   • Computers: The default for computers is all inventory.
   • Mobile: Options include “Mobile app”, “Mobile app interstitial”, and “Mobile web”. If you select all, your ads will “Always show on mobile” inventory.
   • Tablet: Options include “Tablet app”, “Tablet app interstitial”, and “Tablet web”. If you select all, your ads will “Always show on tablet” inventory.
9. To target specific device operating systems, models or carriers, click “Advanced mobile and tablet options”.
   • Operating systems: Choose to show your ads to people on all operating systems or target specific ones. Example: Android or iOS.
   • Device models: Choose to show your ads to people on all device brands and versions or target specific ones.
   • Carriers: Choose to show your ads to people on all mobile carriers or target specific ones in the area you’re targeting. Keep in mind that the option to choose specific carriers to target is offered in many countries, but not all.
   • Wi-Fi: To show your ads to people on wireless networks, select “Wi-Fi traffic.” If you choose to include Wi-Fi traffic, you’ll target all Wi-Fi users, regardless of which carrier they’re using.

Mobile-only campaigns

For campaigns that show app promotion ads or other mobile-only ads on smartphones and tablets with full Internet browsers:

1. Sign in to your Google Ads account.
2. Click the Campaigns tab.
3. Select one of your “Display Network only” campaigns.
4. Click the Settings tab.
5. Next to “Devices”, click Edit.
6. The section should expand and you’ll be able to choose operating systems, device models, as well as carriers and Wi-Fi.
   • Operating systems: Choose to show your ads to people on all operating systems or target specific ones. Example: Android or iOS.
   • Device models: Choose to show your ads to people on all device brands and versions or target specific ones.
   • Carriers: Choose to show your ads to people on all mobile carriers or target specific ones in the area you’re targeting. Keep in mind that the option to choose specific carriers to target is offered in many countries, but not all.
   • Wi-Fi: To show your ads to people on wireless networks, select “Wi-Fi traffic.” If you choose to include Wi-Fi traffic, you’ll target all Wi-Fi users, regardless of which carrier they’re using.

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Refer: Google