Display URL

What is the Display URL?

Display URL – The webpage address that is shown with your ad. This is often different from your destination URL and much shorter. Just make sure you only have one of them per ad group and that it uses the same root domain as your destination URL.  A

• They give people an idea of where they’ll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is, your final URL might be example.com/sweaters.
• For expanded text ads, it consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each.
  • In rare scenarios, your subdomain may not be added to your display URL. For example, if your subdomain uses a trademarked term, your display URL may not include your subdomain.
  • Google constantly makes changes to Google Ads. As a result, Google may update the domain component of your display URL.
• It may appear in your ad with a “www.” prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).

How many characters Can You Use

Originally, the AdWords limit was 35 characters for desktop ads, and 20 characters for WAP mobile ads. Anything longer than this would show an ellipsis because only the first 35 or 20 characters were shown, respectively.

Since January 31, 2017, when Google introduced expanded text ads to replace the old ad format  AdWords automatically extracts the domain from the final URL. Advertisers can add up to two path fields, with up to 15 characters, to enhance the display URL.

Conclusion

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Refer: Google